Aubrey McCoy
The Farmer's Way: A Founders Provenance Speaker Series
Founder & CEO, VK Capital Ventures · Author of What Founders Can Learn From Farmers
Farmers are the original entrepreneurs. Aubrey McCoy teaches founders to build the way farmers grow — rooted, seasonal, and made to last generations.
About the Speaker
Two Careers, One Calling
Aubrey McCoy's first career was data: B2C Salesforce Email Strategist at Amazon Music; Senior Data Analyst at Effectv (Comcast); Qualtrics Senior Developer & Project Manager at ASM Global; digital marketing at Sysco; project management at HP. M.S. in Human Services and Socioeconomic Data Studies, Texas Southern University.
His second career grew out of the first one's questions. As Founder & CEO of VK Capital Ventures — Travel Villa Kitchen, Farm2Chef, Six Rows Coffee, FarmChefConnect — he builds an agri-hospitality ecosystem that connects farmers, chefs, and the people who eat. As Chef Maubs, he cooks it: farm-to-table dinners, workforce culinary training, and a postpartum meal program in Houston.
What Founders Can Learn From Farmers is where the two lives meet — and this series is that book, taught live.
The Series
Eleven Principles. Eleven Sessions.
Each one pairs a lesson from the land with workshop tools your audience works in the room — and the published evidence underneath it, from soil science to SBA survival data.
Plant Before You're Ready to Harvest
the pre-harvest plan
You Can't Rush the Seasons
timing and the survival data
Prepare the Soil Before Planting
market soil-testing
Diversify Your Crops
concentration risk & revenue portfolios
Weather the Storms You Can't Control
buffers & storm models
Invest in Quality Tools & Infrastructure
leverage vs. overhead
Study the Land Intimately
customer ethnography
The Power of Patience & Persistence
habits that compound
Waste Nothing, Use Everything
failures, composted into assets
Community & Cooperation Over Competition
partnership blueprinting
Plan for Generations, Not Just Seasons
the Provenance Charter
Bring the series to your stage
Keynotes, workshops, and the full 11-week residency for cohorts.
Book Aubrey to SpeakFormats
Speaking Fees
The full Founders Provenance curriculum for your cohort (rate in the booking agreement).
Attendee gift copies of the book are available per engagement.
Universities & Accelerators
The 11-Week Residency
The 11-week residency runs hybrid (live sessions + community threads), with the full materials kit — Founder Field Map, Season Tracker, Soil Prep Worksheet, Diversification Matrix, Resilience Journal — and a closing session where every participant presents their Provenance Charter. Aubrey is a TSU alumnus (M.S. in Human Services and Socioeconomic Data Studies) and teaches the way he builds: practical, seasonal, accountable.
Booking
Book Aubrey
Book through the Book button above, or write to contactus@vkculinary.tech with your organization, audience, date(s), and the session or format you'd start with. Coordination through Aubrey's office — you'll hear back within two business days.
Free for Founders
The Farmer's Playbook for Founders
The eleven lessons as a working field checklist. Free PDF, delivered by email. Write to contactus@vkculinary.tech with "Playbook" in the subject and we'll send it over.